There are many digital tools that help you in every step of your digital marketing plan. I am going to list some of the ones I use and that I find very useful.
I don’t consider it necessary that you know them all right now, but that you have a starting point (with the ones I mention) and that you discover others that can help you in a more specific way.
- Metricool
With Metricool you cover many of the needs you have when you work your digital business. It’s cheap, it’s in Spanish (they are from Madrid) and you have a trial option.
With it you can:
Program on social networks.
Study the competition.
Analyze hashtags.
Make reports on the results of Ads and RRSS campaigns.
I recommend you try it!
2. SEMrush
SEMrush is one of the most complete tool platforms you have to work on your digital project. It is not cheap, but with it you have an all-in-one:
Social media programs.
You analyze the competition (it is excellent here).
You audit your website from the SEO point of view.
- Answer the public
I love Answer the public!
It’s free, it’s fun, and it’s super useful. Want to know what questions your digital marketing target audience is asking the most? Here they are. Just enter the related keyword and this bearded grumpy guy gives you what you’re looking for.
- Similar Web
Similar Web shows you the web traffic your competitors have, as well as where the traffic is coming from. It’s free. - Other digital tools for your online marketing plan
As I said, there are many digital tools to help you with your project. Here are some other names that you may be interested in investigating:
Google Analytics: I imagine that you have already taken this tool into account, because it is the most representative to know what happens on your website.
Insights from social networks: Social network analysis tools are usually very detailed and offer very relevant information. Of course, you have to analyze the information yourself because they give it to you in a raw form.
Conclusions and final tips
To end this post I want to make one last reflection and recommendation: think that this planning does not walk in isolation from the rest of the company’s strategies. Neither this one nor any other, of course.
It is important that all actions carried out by all departments of a company are aimed at achieving the overall goals of the company and, here, online marketing is one more.
Now you have all the necessary elements to create your digital marketing plan. Get started as soon as possible, don’t let your customers down.
And if you have any questions, leave them in the comments below.
