A good Facebook page can mean more sales than a shop window in the main street of a big city.
According to data from the famous statistics portal Statista, in Spain we spend an average of more than 3 hours a day surfing the Internet. It is clear that a large part of this time is spent on social networks.
That is why it is so important to have a good strategy and a Facebook page that “engages”.
In this post we tell you some of the best tricks to get those followers.
Post on Facebook between 2 and 3 times a day
It is advisable to post between 2 and 3 times a day, but without exceeding this number.
Facebook analyzes the interaction with your content, such as comments or “likes” you receive, and based on that gives you more visibility.
That is, the more interaction your content has, the more people you will reach.
It is not that Facebook promotes you, but that it will show you before when someone makes a search related to the topic of your page.
The problem is that it is very difficult to have a high interaction when you share more than 3 posts a day.
In addition, for that content to be of quality you must dedicate some time to it, and if you don’t have unlimited time it is more advisable to dedicate all your effort in few publications but that are of high quality.
Call to action from your fan page
And by action we mean “likes”, comments, shares….
It is very important that in the first moments your publication receives interaction, because that will give it a lot of “push”.
A very simple trick is to ask your close circle, such as family and friends, to “like”, comment or share that publication.
At first you can share that post yourself via instant messaging social network groups, such as WhatsApp or Telegram.
A second option is to share those posts on Facebook groups for many people to see.
However, keep in mind that, depending on the content of the post (and the theme of the blog), it will be much easier to get interaction or not.
For example, posts with images or videos tend to be more eye-catching, and therefore, get more interaction.
Our brain processes visual content 60,000 times faster than text and generates about 94% more views.
Another technique widely used by the best Community Managers is to include questions in your own post, inviting your followers to answer those questions in the comments.
It is also a good way to involve them in your page and gain the loyalty of these users.
In the comments of these posts, debates are generated around the topic you have proposed, and with this you will not only increase your level of interaction, but also your followers will be able to meet people with the same concerns and learn from them.
Another very important point is the presentation of these posts, as we have seen before, posts that have images or graphics attract much more attention.
Even if you do not have a graphic with photos that make sense with the text, you can create the image that accompanies it as a header with the title of the post, as we have done in this article.
To create it, a very good option is Canva, where you can find a lot of templates (with specific dimensions for Facebook) that can serve as inspiration.
Regarding the type of publications I suggest that you leave aside the embarrassment and make some content in video format, because it tends to have much more interaction.
In social networks, people usually prefer to listen to videos rather than read large texts.
Invite people to like your page.
Of course, you must be clear that having many followers is a good thing, but the most important thing, by far, is that the followers you have interact with your content.
For example, an account with 2000 followers and 30 “likes” is much worse than one with 1000 followers, but 500 “likes”.
That’s why we talked before about the importance of having a target audience about which you have some security and knowledge about what they like.
It is also advisable to look for other pages to tag you. It doesn’t have to be about the same topic, because the competition will hardly give you publicity, but you can look for complementary niches and so you both win.
Add the “like” button on your website.
The next tip is that, if you have a website or other social network account, put the link to your Facebook page.
This way, you will be gaining followers from a non-Facebook medium.
It is important that you make it easy for the user to follow you easily, without leaving your website.
Organize sweepstakes and contests on Facebook
When you already have a certain number of followers on your Facebook page, this is a wonderful way to make yourself known.
And do not think that contests and sweepstakes always require an economic investment.
Imagine we are creating a page where we upload free WordPress courses, because we are experts in web development and SEO.
We can raffle a consulting session for the creation of a website if you don’t have one, or a free audit if you have one.
Hire Facebook promotion
All the tricks we have seen so far are going to help you a lot to get followers on your Facebook page, but for some time now Facebook has updated its algorithm and favors more the accounts that pay.
The Edge Rank is the famous Facebook algorithm that decides which posts and accounts are shown first when a search is performed or on your followers’ wall.
In 2018, the organic (non-paid) reach of fan pages was limited. That is, when you make a post on your page, not all the followers you have see it, because other posts from accounts that have paid appear before them.
Imagine that you as a user follow me on the account that I put before as an example of the WordPress page that I created, and you also follow a page of a brand that sells sneakers.
If I don’t pay for the promotion and the other page does, by default the other will appear first. As we follow so many people, it is very difficult to see all the updates on your wall, so you may not see my post.
However, don’t doubt that with effort and following a good strategy you will get far with your Facebook page.
