Instagram is one of the largest social networks at the moment with 2 billion active users in 2022, according to Websiterating.
Normally users share images and videos on this social network, but for some years now companies have also been using this social network to share content and promote their content and have greater visibility.
For example, there are many clothing stores that upload stories showing us the production or design process of their garments or their day-to-day life in a store and, above all, their clothes.
One of the great advantages of Instagram is that with little investment of money you can get to have greater visibility than with a traditional medium and in this post we see how to create an account and get the most out of it.
Advantages of having a commercial account on Instagram
Before to promote yourself, for example, on TV you had to pay a lot of money for your ad to be seen for a few seconds.
On the other hand, on Instagram you can pay a small amount of money and have your publications appear as ads to Instagram users that you recognize as more likely to buy what you offer.
It is essential to have a good digital marketing strategy.
In addition, Instagram has added changes, such as the Instagram Shopping section.
This is a tab where users see an online store, as if they were catalogs from many different accounts. If you manage to position yourself well, you can appear in this section.
In addition, from your profile you can upload photos of your products labeling the price and putting the link of that product on your website; and thus, when that person clicks on that product can be redirected to your website.
With this in the best case you get a sale, but if not, even so, it has advantages, since you are gaining traffic.
How to create a business profile on Instagram
To have a business account on Instagram we first need to have a normal or personal profile on this social network and then we change it to a business profile.
The creation of the account can be done from computer or mobile, but the change from personal account to professional account can only be done from the mobile application.
If you do not have a personal Instagram account I leave you this video in which we tell you step by step how to do it, because in this post we are going to assume that you already have an account created and the next step we are going to do is the change from personal to professional account.
How to change your personal profile to business on Instagram
Open your Instagram app and go to your profile section (last option in the bottom menu of the app).
Now, click on the button you find just below your bio, where it says “Edit”.
Select the “Switch to professional account” option.
In this new window select the type of professional account you are going to have. In the tab just above the list you can select the option not to display this title in your profile.
As a last step, click on the “OK” option.
Steps after creating your Instagram business account
Your business Instagram account must have:
A username: related to your business. The username on Instagram is identifier in this social network, so it must be unique. The ideal would be to have the name of your business or brand in the username, but as I said, it must be unique in the world.
Name: this is the name that will appear on your Instagram account and you will have no problem putting the one you want. I also recommend that it is the name of your brand.
Profile picture: super important. This is the image that will be displayed on the profile and that people will relate to your brand. In this video tutorial on how to create a business Instagram account you can find this section where we show you how to create a custom image in Canva for your business Instagram account.
Description: in this section we can add a small text that describes or summarizes the content of our brand and/or account.
Website or Facebook page: this point is longer to develop and that is why we go into more detail in the next section.
Connecting your Instagram account with your Facebook Page
In the customization of your Instagram business account profile we also have a website or web page section.
This is very interesting, since, by having these connected we can increase the traffic of each of them.
Therefore, in this section you can add:
Your website
Your Facebook page
Once you have either of these two options, you just need to copy the URL of the site or page and paste it into this section.
Differences between business, personal and company Instagram accounts and profiles
One of the most common doubts we find when we want to create an Instagram account is the difference between commercial, business or personal accounts.
The first thing to clarify is that a business account and a company profile are the same type of account.
These accounts, as we have seen in the post, are accounts intended for brands and businesses that want to operate on Instagram, with the functionalities of an account of this type.
Among these functionalities we find:
View statistics of our Instagram profile.
Promote our content.
Create an online store
