Twitter is a wonderful social network for sharing opinions, debates, news and much more. But sometimes, we are a bit overwhelmed by the amount of information we can manage.
If you have several accounts and want to manage them, if you want to schedule your tweets to publish them at the best time or if you want to know the statistics of your profile, read on!
In this article we delve into some tools that will make your online life much easier.
The most important Twitter metrics
The main purpose of these analysis tools is to be able to see what type of content works best (that has more interactions, and thus organize your editorial calendar according to the results; in addition to knowing the audience that follows you.
So, the first thing you need to know is what each of the metrics means and which ones are most important.
But first of all, I leave you with a post in which we explain the general functioning of Twitter:
Twitter Impressions
Twitter impressions are the number of times a tweet appears on a user’s timeline; the number of times your content is shown to a user.
And remember that the same tweet can be seen by the same user.
While it is true that impressions alone is not a good metric to measure the performance of your account.
The interaction rate, which we will now see, uses impressions as a denominator and this does provide us with a lot of valuable information.
Twitter interactions
Twitter interactions are the sum of clicks, retweets (rts), favorites or replies to a tweet you have written.
You can also visualize the global interaction of your account.
Twitter Interaction Rate
The Twitter interaction rate is the number of interactions the tweet receives (clicks, likes, favorites etc.) divided by the number of impressions.
This metric is very important, because it gives us an approximation of how much people like the tweet. According to IQ Rival, tweets that exceed 0.046% interaction is already considered high, so you can use this mark to see if you are doing well.
Twitter Analytics: a basic analytics tool
Twitter Analytics allows you to monitor your Twitter account statistics for free.
On the home page you find a “summary” of your account statistics, such as impressions, followers or profile views.
From the “Tweets” tab you can see a graph with the evolution of impressions, interactions and interaction rate, called “Tweet activity”.
From the upper right corner, you can modify the period of selected tweets.
As you can see in the example, we can also see in the bottom section the data of impressions, interactions and interaction rate of our account.
To the left of these, we can classify whether to see the information of all tweets, or classified according to the highlights, replies or the content you have promoted.
In the right margin you can see graphs of each of the metrics we have discussed, but keep in mind that they are only for the day you are viewing it.
If you see that you have 20 retweets and you have written 3 tweets, they will be added together.
That is, imagine that in the first one you had 10 rts, in the second one 3 rts and in the last one 7 rts. In that panel you will see the result of 20 RTs.
TweetDeck by Twitter
TweetDeck is an official Twitter tool that allows you to manage several accounts at once, make collections of tweets and schedule the sending of the tweets you write.
When you access the website, you visualize the Twitter sections by columns, all at the same time.
That is, you can see your Twitter TL, private messages and trends at a glance.
One of the great applications of this website is to be able to closely follow certain hashtags or accounts, with notifications with custom filters.
For example, we can set TweetDeck to alert us when a tweet with the hashtag #Marketing is posted and send us a notification.
To trigger a notification, go to the “Notifications” tab and indicate what the tweet should contain. In the example you see below, we have indicated to show us all tweets containing the hashtag “#marketing”.
Another great advantage is being able to schedule when a tweet will be published. To do this, go to the left margin and click on “Tweet”.
Type the tweet you want, and click on “Schedule Tweet”. Now you need to enter the date and time of when you want to schedule the tweet.
Now it’s time for a little parenthesis.
Scheduling a tweet is something very important, and that is that there are certain times when it is easier to get interactions, because there are more users connected.
We have a post in which we delve more on the subject, so if you want to know a little more take a look:
Post Twitter
You can also check out this infographic, in which we summarize the most important Twitter statistics.
