I could add 10 more points to the above list of strategies to get visitors and increase traffic to your website, but the above list is certainly the “core” of the matter, the things I advise you to focus your attention on.
However, here is a list with some more suggestions:
- Interview well-known figures in your industry.
This still works very well and you even see a lot of interviews of well-known people on unknown sites.
Again, though, make the most of the opportunity. For example: don’t just do and publish the interview and then hardly anyone will see it. Ask the interviewees to spread the word and, once the interview is published, also plan a small online advertising campaign for this special occasion, etc.
- Carry out live events (webinars and live streaming in general).
Webinars and live streaming are still very attractive to people and are still very successful. And if you do it well, you have a very high capacity of loyalty of your audience.
But here you have the problem that, because you have a still limited audience, you won’t have a very high ability to convene.
However, again, you can attack this with online advertising. A free webinar on an interesting topic in your niche is something interesting that can allow you to capture many hundreds of leads in one go, if you carry out a good advertising campaign.
- Do sweepstakes oriented to the type of audience you want to attract
Sweepstakes are another very powerful and very profitable resource if you know how to do it well. But for this to be so, it is key that the object you are raffling is very well aligned with the type of audience you are interested in.
And again, you have to take full advantage of this type of actions. For example: it must be a sine qua non condition that the people who participate sign up to your mailing list (and also subscribe to your YouTube channel, if you have one).
Unlike webinars, in order to achieve a maximum convening capacity, apart from online advertising actions, sweepstakes will help you because they have a certain inherent virality.
However, for this virality to occur, you have to reach a minimum audience threshold. Therefore, consider boosting everything with an advertising campaign.
Here is a spectacular example: Romuald Fons’ YouTuber Pack sweepstakes.
With this action, Romuald managed to go in a few weeks from a few thousand subscribers on his YouTube channel to more than 20,000.
- Generate synergies between different channels
You can combine a blog with a YouTube channel, for example, adding audiences (many people only move in one of the two media).
With the right content, from many of the contents of your YouTube channel you could “recycle” audios for a podcast, for example.
By multiplying your presence in different channels, you will multiply your audience.
- Make short videos for social networks
Videos can bring you much more audience on social networks than traditional text posts.
You can now post videos on all major social networks: Instagram, Facebook, LinkedIn, …
